Interested in learning some helpful tips on rebranding? Read more to find out how to successfully execute your brands new image!

Read along for some of the most recent marketing campaigns that have caught our eye this summer

In the beginning of the month, Universal Analytics made the transition to Google Analytics 4. This is our summary for everything you need to know about this change & some helpful tips moving forward.

The number of people using social media worldwide has more than doubled since 2015. Find out our thoughts on how consumer behavior is driven by the constant content we consume.

Apple has gone viral over their latest product release, plus a few other campaigns have caught our attention recently…

Our CEO & Founder Molly Baker sat down with The Women’s Social Club to discuss her journey and the empowerment of women through mentorship.

From social efforts to TikTok trends, brands are scrambling to relate to Gen Z. How can we authentically reach this demographic? Read our thoughts.

The best CPG marketing campaigns utilize a mix of strategies to drive brand awareness and create customer loyalty. Not sure where to start? Read our tips here!

Undergoing a complete digital marketing transformation can be challenging for a brand. Where to start? Read our tips here!

In today’s digital world, consistency is extremely important when emphasizing your brand’s identity. Read our tips on emphasizing the roots of branding here!

Content marketing is a well organized combination of strategy, defined targets, and consistent analysis of KPIs. Measuring your content performance is important to determine strategies for future campaigns. Read our 4 key groups to measure!

An omnichannel marketing strategy focuses on a consistent experience across multiple channels and touchpoints. How do you as a brand build an omnichannel presence? Read our tips here!

Brand Building Lead Kat Baker hosted a webinar with Shop Local Raleigh on the importance of consistency in branding and tools for success! Click here to watch the recorded session.

Staying in-the-know on industry trends is essential for running a successful eCommerce business. The challenge is knowing what tactics are most effective. Read our tips here!

The rise of artificial Intelligence is continuously transforming marketing. As a marketer, you must know how to use it to your advantage. Read our tips!

Molly Baker sat down with Subkit to discuss her entrepreneurial journey of starting and growing Indie Consulting. Read here!

Email marketing is one of the strongest digital tools to communicate with your audience. Success lies with how well you are able to craft your email campaign. Read our tips below!

In today’s digital marketing landscape, standing out online is challenging. How can your brand build a presence and keep consumers engaged across platforms? Read our tips!

Establishing a loyal customer base can be difficult to do. Digital marketing allows brands to personalize and target their market to generate customer loyalty. Read our tips!

As 2022 comes to an end, we are looking ahead to what may be in store for the world of marketing in the next year. Read our 5 marketing trend predictions for 2023!