In the rapidly evolving landscape of data-driven decision-making, the role of a data strategist has emerged as pivotal in guiding organizations towards success. Molly Baker, Founder and CEO of Indie Consulting had the privilege of delving into the expertise of Stephanie Gaynor, managing director of the data strategy and analytics group at Mindshare.

During her visit to Los Angeles for the renowned Expo West, Molly Baker, the innovative founder of Indie Consulting, had the opportunity to engage in an insightful discussion with Brooke Cullison, the esteemed Growth Marketing Leader at Liquid I.V., one of the most popular brands in the United States at present. Brooke divulged numerous fascinating strategies on current top growth marketing tactics and effective networking techniques.

Let's explore the history of podcasting, the impact of tech giants' investments in the space, and the current state of the podcast industry.

Let's explore the evolution of influencer and celebrity marketing in the digital age. We examine the power of social media and the influence of influencers and celebrities, from Taylor Swift & the NFL to Hailey Bieber's viral Erewhon smoothie.

Artificial Intelligence seems to be the buzzword of the year. Yet, using AI to our advantage can expand the possibilities of Digital Marketing, and revolutionize how businesses are reaching their target consumers.

All of our best advice and favorite tips for what makes a successful marketer.

A round-up of our favorite holiday campaigns to kick off your December the right way.

It is crucial for brands to understand the impact of even a single social media post on their reputation and credibility.

In order to be resilient in the face of the constant change that our world sees today, brands must work diligently to create an investment mindset that allows their organization to withstand any economic and cultural storms.

Five years! A milestone we are so thankful for.

Keep up with our the latest marketing trends that have caught our eye. Companies such as Airbnb, Coca Cola, and Peloton have perfectly executed their marketing strategies recently. Read along for more!

Identifying your target audience and learning how to effectively communicate with them will help your brand increase awareness, boost sales, and maintain authenticity with your consumers. Targeted ad campaigns help make these consumer interactions more personal - read on for more!

Tips on how to make your email marketing campaigns stand out and not get sent to the junk folder. It’s all about being engaging and staying relevant!

Interested in learning some helpful tips on rebranding? Read more to find out how to successfully execute your brands new image!

Read along for some of the most recent marketing campaigns that have caught our eye this summer

In the beginning of the month, Universal Analytics made the transition to Google Analytics 4. This is our summary for everything you need to know about this change & some helpful tips moving forward.

The number of people using social media worldwide has more than doubled since 2015. Find out our thoughts on how consumer behavior is driven by the constant content we consume.

Apple has gone viral over their latest product release, plus a few other campaigns have caught our attention recently…

Our CEO & Founder Molly Baker sat down with The Women’s Social Club to discuss her journey and the empowerment of women through mentorship.