Specialized Marketeers Committed to ‘Getting it Right’
Indie was born from a belief that the greatest impact is created when unique individuals come together with a common purpose. Each of us brings something different to the table, yet we move toward the goal of ‘getting it right’ instead of ‘always being right’.
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Molly Baker
CHIEF EXECUTIVE OFFICER
Specialized digital marketer with a decade of experience across paid, owned & earned marketing. Brand and agency experience with marketing & advertising technology, media planning & buying, audience development, data strategy, and measurement.
fun facts
• NYC resident
• Runner
• Skier
• La Colombe enthusiast -
Maggie Harber
STRATEGY DIRECTOR
Specialized marketing strategist and trusted advisor. Passionate about aligning brand purpose with data-driven marketing strategies to drive business growth and build consumer loyalty.
fun facts
• Midwest roots, Raleigh resident
• Always ready to try something new
• Survivor superfan
• Lifelong golfer -
Kat Baker
CREATIVE DIRECTOR
Specialized in digital marketing and content strategy. Experience in building brands, developing social media strategies, and creating intriguing content to drive consumer engagement.
fun facts
• Raleigh resident
• Yoga teacher
• Music fanatic
• Coffee connoisseur
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Craig Weinberg
ACTIVATION DIRECTOR
Philadelphia farm kid turned NYC media strategist – I rode horses before walking. As a proud girl dad, my days are filled with kitchen adventures and Mario Kart battles where my 10 and 7-year-old constantly school me.
fun facts
• NYC resident
• Philly sports fan
• Coffee lover
• Always dreaming about my forever-pending first tattoo -
Kennon Krieger
ASSOCIATE STRATEGY DIRECTOR
Specialized digital marketing strategist with both brand and agency experience. Passion for developing, managing, and executing large-scale, multi-dimensional marketing campaigns.
fun facts
• Portland native, Denver resident
• Dog mom to Goose
• Designated fire starter when camping
• Dancefloor legend -
Anna Sutton
ASSOCIATE ACTIVATION DIRECTOR
Specialized in digital media with expertise in Paid Search, Paid Social & Display. Has agency experience in the development, execution and measurement of paid media campaigns.
fun facts
• NYC resident
• Loves the beach, hates the ocean
• Peloton enthusiast
• Loves reality TV
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Sophia Ong
ASSOCIATE CREATIVE DIRECTOR
Specialized in digital marketing, creative strategy and aesthetics. Passionate about bringing brand stories to life for consumers. Large scale brand marketer experience managing photoshoots, social, influencer, PR, e-commerce and email.
fun facts
• Raleigh resident
• Dog mom to Rhett
• Passionate about interior design
• Famous for pasta making skills -
Joel Raneri
SENIOR CREATIVE CONSULTANT
Specialized in social marketing, content creation and content strategy. Experience in campaign management from ideation and planning through execution and reporting.
fun facts
• NYC resident
• Cold Brew Connoisseur
• Movie Theater Devotee
• Always on the hunt for local merch -
Kelsey Patterson
SENIOR STRATEGY CONSULTANT
Specialized in Marketing Operations. Over 10 years of experience with traditional marketing, brand and project management, shopper marketing and retail operations.
fun facts
• Native Texan, Louisiana resident
• Mama to 2 humans & 3 dogs
• Astros fanatic
• Not trusted to stir the roux
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Becca Fair
CREATIVE CONSULTANT
Specialized in influencer marketing and content creation with a passion for elevating brand design and messaging. Experienced in campaign management, short form video production, talent casting, and brand building.
fun facts
• Raleigh resident
• Yogi
• Fashion lover
• Avid Pinterest user -
Sidney Lafon
ACTIVATION CONSULTANT
Specialized in digital marketing and paid media. Passion for driving brand awareness and conversion through creative content and data analysis to optimize media campaigns.
fun facts
• Raleigh resident
• Dog mom to Bodie
• Snowboarder, but hates the cold
• Caffeine enthusiast -
Hope Stallings
STRATEGY ASSOCIATE
Specialized in shopper marketing, brand awareness, and project management. Passionate about building client relationships and creating collaborative partnerships while supporting team members for a successful result.
fun facts
• Raleigh resident
• Football fanatic
• Lavender latte lover
• Superior shopper
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Amy Metzinger
CREATIVE ASSOCIATE
Specialized in graphic design and digital marketing. Passionate about creating innovative and user-friendly visual solutions to help brands evolve and thrive.
fun facts
• Raleigh Resident
• Dog mom to Winnie
• Runner and amateur golfer
• Good cook, bad baker -
Jessi Scott
OPERATIONS COORDINATOR
Specialized in internal operations with a focus on streamlining workflows and optimizing systems to enhance efficiency and support team success. Over 10 years of experience in operational management, event planning, and customer service.
fun facts
• Raleigh resident
• Musical Theatre Nerd
• Pilates/Barre Enthusiast
• Enneagram 9