All Things Marketing
The marketing landscape today often leads to information overload. Check out our hot takes and insights from industry experts.
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How to Create Viral Content and Build Powerful Teams
Come along with Molly Baker, the Founder of Indie Consulting, as she dives into the changing world of influencer marketing with an industry expert. Molly is joined by Daniel DeMiglio, Founder and CEO of 1950 Originals, to discuss what makes a campaign successful, how to pick the best influencers, and why timing matters for content that goes viral.
The Do’s and Don'ts of Business Development: Insights, Strategies, and How They Can Apply to You
Tune in to hear Molly Baker, Founder of Indie Consulting, and Ben Sharf, Co-Founder of Platter, as they explore the realm of Business Development. Ben discusses his perspectives on BD, including his approach, debunking the 'salesperson' stereotype, and strategies for fostering influential relationships.
Some of our Favorite Campaigns from the 2024 Paris Olympics
The marketing campaigns for the Paris 2024 Olympics blend innovation with tradition, celebrating the Olympic spirit and Paris's cultural heritage. Emphasizing sustainability, inclusivity, and digital engagement, these efforts create global excitement and anticipation. Paris 2024 is set to be memorable not just for its athletic feats but for its impactful and meaningful storytelling.
Why Brands Evolve: Navigating the Death of Traditional Marketing
Molly Baker, Founder and CEO of Indie Consulting was able to sit down with Justine Fisher, Strategic and Creative Brand Management Leader at Pernod Ricard, the second leading global spirits company. Follow along as these two successful women discuss topics such as brand marketing, digital transformation in regards to brand growth, and the characteristics they look for in individuals during the hiring process.
Why Creative Burnout is a Good Thing and Storytelling is a Superpower
In the dynamic world of entrepreneurship, harnessing the power of storytelling can be a game-changer. Molly Baker, Founder and CEO of Indie Consulting, had the privilege of speaking with Chris Chavez, Founder of Citius Mag as he discusses his journey in building an impressive business through storytelling.
Lessons Learned From A Successful Service Business Exit to Launching a Retail Start-Up
Molly Baker, Founder and CEO of Indie Consulting was able to sit down with Jim Baker, CEO of Sumus Development Group & Owner of 50 Cups, a forward-thinking entrepreneur who is currently charting the course through the exciting early stages of startup development. Jim brings a fresh perspective on the challenges and opportunities faced as one embarks on a journey to bring innovative ideas to life.
The Importance of Embracing Change in Your Personal & Professional Life
In the rapidly evolving landscape of data-driven decision-making, the role of a data strategist has emerged as pivotal in guiding organizations towards success. Molly Baker, Founder and CEO of Indie Consulting had the privilege of delving into the expertise of Stephanie Gaynor, managing director of the data strategy and analytics group at Mindshare.
Why Prioritizing Customer Retention is Critical for Growth
During her visit to Los Angeles for the renowned Expo West, Molly Baker, the innovative founder of Indie Consulting, had the opportunity to engage in an insightful discussion with Brooke Cullison, the esteemed Growth Marketing Leader at Liquid I.V., one of the most popular brands in the United States at present. Brooke divulged numerous fascinating strategies on current top growth marketing tactics and effective networking techniques.
Podcasting and its Impact on Digital Media
Let's explore the history of podcasting, the impact of tech giants' investments in the space, and the current state of the podcast industry.
The Evolution of Influence: How Influencer and Celebrity Marketing is Thriving in the Digital Age
Let's explore the evolution of influencer and celebrity marketing in the digital age. We examine the power of social media and the influence of influencers and celebrities, from Taylor Swift & the NFL to Hailey Bieber's viral Erewhon smoothie.
Unleashing the Power of AI in Marketing
Artificial Intelligence seems to be the buzzword of the year. Yet, using AI to our advantage can expand the possibilities of Digital Marketing, and revolutionize how businesses are reaching their target consumers.
Brand Strategy: What Makes a Good Marketer?
All of our best advice and favorite tips for what makes a successful marketer.
Holiday Marketing Campaigns We Love
A round-up of our favorite holiday campaigns to kick off your December the right way.
The Weight of Social Media
It is crucial for brands to understand the impact of even a single social media post on their reputation and credibility.
Investing and Improving Your Brand
In order to be resilient in the face of the constant change that our world sees today, brands must work diligently to create an investment mindset that allows their organization to withstand any economic and cultural storms.
Marketing Headlines That Have Caught Our Attention Recently
Companies such as Airbnb, Coca Cola, and Peloton have perfectly executed their marketing strategies recently. Read along for more!
Knowing Your Audience & Digital Ad Targeting Campaigns
Identifying your target audience and learning how to effectively communicate with them will help your brand increase awareness, boost sales, and maintain authenticity with your consumers. Targeted ad campaigns help make these consumer interactions more personal - read on for more!
Email Marketing and Staying Relevant
Tips on how to make your email marketing campaigns stand out and not get sent to the junk folder. It’s all about being engaging and staying relevant!