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Staying Agile: Lessons from a PR & Influence Expert
Join Molly Baker, founder of Indie Consulting, and Dana Paolucci, Head of PR and Influence at Dove, as they dive into the world of influencer marketing and PR. They chat about the importance of listening, building genuine relationships and staying flexible in a fast-moving industry. Plus, our guest shares the important person who has had the biggest influence on her career! Tune in for takeaways on intentionality, agility, and what trends to watch for this year.
Revealing the Truth about PR: Breaking Down Misconceptions and the Future of the Industry
Join Molly Baker, founder of Indie Consulting, and Andie Rodriguez as they discuss all things PR! Our guest gives an inside look at what it's really like working in the PR field—revealing common misconceptions and the often-overlooked value of PR. She shares her strategies for building strong media relationships and offers valuable insights on expanding your impact as your career progresses. Tune in for a lively discussion that spans everything from the future of AI in comms to the surprising truth about PR (it’s nothing like the movies)!
Get Better Influencer Content: The Creative Brief Formula That Works
A well-structured creative brief is the foundation of a successful influencer marketing campaign. It ensures alignment between the brand and the creator, eliminates unnecessary back-and-forth, and sets the stage for high-performing content.
Building Brand Trust: Lessons from the Evolving World of E-commerce
Join Molly Baker, founder of Indie Consulting, as she sits down with Jennifer Peters, an e-commerce expert with a diverse career path. Together, they dive into topics like understanding consumer behavior, shifting from a startup mindset, and building brand trust. The guest also opens up about her career journey, from leading marketing at a church supply company to navigating the startup and tech worlds. Tune in for valuable insights on embracing change, decision-making, and truly listening to your customer.
The Power of Storytelling: How to Build a Strong Foundation for Emerging Brands
Join Molly Baker, founder of Indie Consulting, as she sits down with Desiree Sanchis to discuss how to build and cultivate a powerful brand story! In this episode, they delve into the art of storytelling and its pivotal role in building authentic, enduring brands. Desiree shares her wealth of experience working with legacy brands and reveals the secret ingredients that make for compelling brand narratives. Tune in for expert insights on the intersection of brand marketing, consumer behavior, and career development—offering valuable takeaways for anyone looking to connect with audiences on a deeper level and take bold risks in the ever-evolving world of branding.
Preparing for the Potential TikTok Ban and Navigating the Future of Social Media Marketing
You’ve probably heard of the potential TikTok ban in America, but what does it really mean and what can companies, agencies and consumers except? We talked to the Indie Leadership Team to get their opinions on the future of the controversial social media platform.
Lessons Learned on the Journey from Professional Athlete to CPG Entrepreneur
Join Molly Baker, Founder of Indie Consulting and Chris Hanson, co-founder of RIA Eyewear as they discuss what makes direct to consumer sales such a unique experience. Chris answered questions about how the idea for RIA was born, and what it took to take the company to the level it is now.
Navigating Omni-Channel Marketing: Trends, Challenges, and the Future of Media Planning
Join Molly Baker, Founder of Indie Consulting and Amanda Faibis, Head of Media, Health & Wellbeing at Unilever as they talk through how Amanda’s early career shaped her dream role at a company that she had her eye on for eight years. In this episode, Amanda outlines what is important to prioritize professionally in different stages of life, and how money is not the most important thing to look for right out of college.
Going Social First: The Nuances of Creative Strategy & Production Today
Join Molly Baker, Founder of Indie Consulting and Kat Baker, Client Strategy Director for Creative Services at Indie Consulting as they discuss the best ways to cater to individual clients when it comes to Indie’s new Creative offerings. In this episode, Kat delves into the changes of content creation trends over the years, and the importance of adjusting assets to a particular client’s strategy. Molly and Kat also talk through the ins and outs of working with family, and the value of having an honest and open working relationship.
Letters From Leadership: The Power of Being Present
Strategy Lead Kennon Krieger reflects on our recent team onsite in New York and the importance of in-person time. She gives us a reminder that it’s so beneficial to be present in both our work and personal lives!
Communication Strategy Defined: Insights on Messaging, Culture, and Reputation Management
Join Molly Baker, Founder of Indie Consulting and Julia Drabick, Vice President of Corporate Communications at a major financial institution, as they discuss the journey from the agency side of the marketing industry, to being in house at a corporation, and all of the intricacies that make both sides different. In this episode, Julia recalls the beginning stages of her career, and how she feels that each connection and position was a building block to help her achieve her goals.
Six Years In: A Reflection on Growth, Leadership, and the Journey Ahead
In this special episode, Molly Baker, CEO of Indie Consulting, reflects on the company’s six-year journey. She shares the lessons learned, the challenges overcome, and the importance of strategy in marketing today. Tune in to hear her thoughts on leadership, empowering female entrepreneurs, and what lies ahead for Indie Consulting.
Letters From Leadership: We’re All in This Together
In this Letter from Leadership, Client Strategy Director Maggie Harber reflects on the give and take between collaboration and individual contribution.
The Art of Brand Innovation in Today’s Market
Join Molly Baker, Founder of Indie Consulting and Dena Wimette, Marketing Director at Lawson's Finest Liquids as they discuss the art of brand innovation in today’s marketing industry, considering the importance of creativity in efforts to stand out in this business. Dena reflects on the earlier parts of her career, and the transition from a large ice cream company to a local brewing company.
The Intersection of Corporate Activism and Purpose-Driven Marketing
Join Molly Baker, Founder of Indie Consulting and Chris Miller, Global Social Mission Director at Ben & Jerry's as they dive into the intersection of corporate activism and purpose-driven marketing, exploring how brands can authentically support social causes. Chris shares insights on where companies often go wrong, how activism has evolved in the marketing world, and how cultural moments have shaped brand marketing work.