All Things Marketing
The marketing landscape today often leads to information overload. Check out our hot takes and insights from industry experts.
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The Art of Brand Innovation in Today’s Market
Join Molly Baker, Founder of Indie Consulting and Dena Wimette, Marketing Director at Lawson's Finest Liquids as they discuss the art of brand innovation in today’s marketing industry, considering the importance of creativity in efforts to stand out in this business. Dena reflects on the earlier parts of her career, and the transition from a large ice cream company to a local brewing company.
The Intersection of Corporate Activism and Purpose-Driven Marketing
Join Molly Baker, Founder of Indie Consulting and Chris Miller, Global Social Mission Director at Ben & Jerry's as they dive into the intersection of corporate activism and purpose-driven marketing, exploring how brands can authentically support social causes. Chris shares insights on where companies often go wrong, how activism has evolved in the marketing world, and how cultural moments have shaped brand marketing work.
Innovating in Health and Wellness Through Customer Feedback & Hospitality
Join Molly Baker, Founder of Indie Consulting and Emily Coules, Founder of Dose Yoga and Smoothie Bar as they explore the latest trends and strategies in the health and wellness industry. Read along as they discuss how to differentiate offerings in a crowded market and attract and retain customers effectively.
Exploring Professional Growth and the Art of Partnership
Join Molly Baker, Founder of Indie Consulting and Grace Nicklas, Associate Partner Manager at Inveterate, Inc for a conversation on professional growth and the power of partnerships. Read along for shared insights on enhancing brand visibility through synergistic partnerships and events in today's digital age. Discover effective strategies for approaching potential partners, promoting events, and leveraging digital marketing.
Adapting Marketing Strategies for Start-Ups vs. Legacy Brands
Join Molly Baker, Founder of Indie Consulting, as she delves into the dynamic world of marketing with Uyen Truong, Head of Program Management at CoinDesk. In this episode, they uncover unique strategies for both start-ups and legacy brands, discussing what makes a good marketer today and the essential platforms and channels to prioritize. Tune in to hear about the biggest opportunities and challenges in the current marketing landscape.
How to Create Viral Content and Build Powerful Teams
Come along with Molly Baker, the Founder of Indie Consulting, as she dives into the changing world of influencer marketing with an industry expert. Molly is joined by Daniel DeMiglio, Founder and CEO of 1950 Originals, to discuss what makes a campaign successful, how to pick the best influencers, and why timing matters for content that goes viral.
Why Creative Burnout is a Good Thing and Storytelling is a Superpower
In the dynamic world of entrepreneurship, harnessing the power of storytelling can be a game-changer. Molly Baker, Founder and CEO of Indie Consulting, had the privilege of speaking with Chris Chavez, Founder of Citius Mag as he discusses his journey in building an impressive business through storytelling.
Lessons Learned From A Successful Service Business Exit to Launching a Retail Start-Up
Molly Baker, Founder and CEO of Indie Consulting was able to sit down with Jim Baker, CEO of Sumus Development Group & Owner of 50 Cups, a forward-thinking entrepreneur who is currently charting the course through the exciting early stages of startup development. Jim brings a fresh perspective on the challenges and opportunities faced as one embarks on a journey to bring innovative ideas to life.
The Importance of Embracing Change in Your Personal & Professional Life
In the rapidly evolving landscape of data-driven decision-making, the role of a data strategist has emerged as pivotal in guiding organizations towards success. Molly Baker, Founder and CEO of Indie Consulting had the privilege of delving into the expertise of Stephanie Gaynor, managing director of the data strategy and analytics group at Mindshare.
Why Prioritizing Customer Retention is Critical for Growth
During her visit to Los Angeles for the renowned Expo West, Molly Baker, the innovative founder of Indie Consulting, had the opportunity to engage in an insightful discussion with Brooke Cullison, the esteemed Growth Marketing Leader at Liquid I.V., one of the most popular brands in the United States at present. Brooke divulged numerous fascinating strategies on current top growth marketing tactics and effective networking techniques.
Make Your Podcast Stand Out
With millions of podcasts currently online, how do you make yours stand out? Here are some of our favorite tips for marketing your podcast!