All Things Marketing

The marketing landscape today often leads to information overload. Check out our hot takes and insights from industry experts.

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Navigating Omni-Channel Marketing: Trends, Challenges, and the Future of Media Planning
Name Drop Tricia Scott Name Drop Tricia Scott

Navigating Omni-Channel Marketing: Trends, Challenges, and the Future of Media Planning

Join Molly Baker, Founder of Indie Consulting and Amanda Faibis, Head of Media, Health & Wellbeing at Unilever as they talk through how Amanda’s early career shaped her dream role at a company that she had her eye on for eight years. In this episode, Amanda outlines what is important to prioritize professionally in different stages of life, and how money is not the most important thing to look for right out of college.

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Going Social First: The Nuances of Creative Strategy & Production Today
Name Drop Tricia Scott Name Drop Tricia Scott

Going Social First: The Nuances of Creative Strategy & Production Today

Join Molly Baker, Founder of Indie Consulting and Kat Baker, Client Strategy Director for Creative Services at Indie Consulting as they discuss the best ways to cater to individual clients when it comes to Indie’s new Creative offerings. In this episode, Kat delves into the changes of content creation trends over the years, and the importance of adjusting assets to a particular client’s strategy. Molly and Kat also talk through the ins and outs of working with family, and the value of having an honest and open working relationship.

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Communication Strategy Defined: Insights on Messaging, Culture, and Reputation Management
Name Drop Tricia Scott Name Drop Tricia Scott

Communication Strategy Defined: Insights on Messaging, Culture, and Reputation Management

Join Molly Baker, Founder of Indie Consulting and Julia Drabick, Vice President of Corporate Communications at a major financial institution, as they discuss the journey from the agency side of the marketing industry, to being in house at a corporation, and all of the intricacies that make both sides different. In this episode, Julia recalls the beginning stages of her career, and how she feels that each connection and position was a building block to help her achieve her goals.

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The Art of Brand Innovation in Today’s Market
Name Drop Tricia Scott Name Drop Tricia Scott

The Art of Brand Innovation in Today’s Market

Join Molly Baker, Founder of Indie Consulting and Dena Wimette, Marketing Director at Lawson's Finest Liquids as they discuss the art of brand innovation in today’s marketing industry, considering the importance of creativity in efforts to stand out in this business. Dena reflects on the earlier parts of her career, and the transition from a large ice cream company to a local brewing company.

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The Intersection of Corporate Activism and Purpose-Driven Marketing
Name Drop Tricia Scott Name Drop Tricia Scott

The Intersection of Corporate Activism and Purpose-Driven Marketing

Join Molly Baker, Founder of Indie Consulting and Chris Miller, Global Social Mission Director at Ben & Jerry's as they dive into the intersection of corporate activism and purpose-driven marketing, exploring how brands can authentically support social causes. Chris shares insights on where companies often go wrong, how activism has evolved in the marketing world, and how cultural moments have shaped brand marketing work.

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Exploring Professional Growth and the Art of Partnership
Name Drop Tricia Scott Name Drop Tricia Scott

Exploring Professional Growth and the Art of Partnership

Join Molly Baker, Founder of Indie Consulting and Grace Nicklas, Associate Partner Manager at Inveterate, Inc for a conversation on professional growth and the power of partnerships. Read along for shared insights on enhancing brand visibility through synergistic partnerships and events in today's digital age. Discover effective strategies for approaching potential partners, promoting events, and leveraging digital marketing.

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Adapting Marketing Strategies for Start-Ups vs. Legacy Brands
Name Drop Tricia Scott Name Drop Tricia Scott

Adapting Marketing Strategies for Start-Ups vs. Legacy Brands

Join Molly Baker, Founder of Indie Consulting, as she delves into the dynamic world of marketing with Uyen Truong, Head of Program Management at CoinDesk. In this episode, they uncover unique strategies for both start-ups and legacy brands, discussing what makes a good marketer today and the essential platforms and channels to prioritize. Tune in to hear about the biggest opportunities and challenges in the current marketing landscape.

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How to Create Viral Content and Build Powerful Teams
Name Drop Tricia Scott Name Drop Tricia Scott

How to Create Viral Content and Build Powerful Teams

Come along with Molly Baker, the Founder of Indie Consulting, as she dives into the changing world of influencer marketing with an industry expert. Molly is joined by Daniel DeMiglio, Founder and CEO of 1950 Originals, to discuss what makes a campaign successful, how to pick the best influencers, and why timing matters for content that goes viral.

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Lessons Learned From A Successful Service Business Exit to Launching a Retail Start-Up
Name Drop Addison VanderWeide Name Drop Addison VanderWeide

Lessons Learned From A Successful Service Business Exit to Launching a Retail Start-Up

Molly Baker, Founder and CEO of Indie Consulting was able to sit down with Jim Baker, CEO of Sumus Development Group & Owner of 50 Cups, a forward-thinking entrepreneur who is currently charting the course through the exciting early stages of startup development. Jim brings a fresh perspective on the challenges and opportunities faced as one embarks on a journey to bring innovative ideas to life.

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The Importance of Embracing Change in Your Personal & Professional Life
Name Drop Addison VanderWeide Name Drop Addison VanderWeide

The Importance of Embracing Change in Your Personal & Professional Life

In the rapidly evolving landscape of data-driven decision-making, the role of a data strategist has emerged as pivotal in guiding organizations towards success. Molly Baker, Founder and CEO of Indie Consulting had the privilege of delving into the expertise of Stephanie Gaynor, managing director of the data strategy and analytics group at Mindshare.

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Why Prioritizing Customer Retention is Critical for Growth
Name Drop Addison VanderWeide Name Drop Addison VanderWeide

Why Prioritizing Customer Retention is Critical for Growth

During her visit to Los Angeles for the renowned Expo West, Molly Baker, the innovative founder of Indie Consulting, had the opportunity to engage in an insightful discussion with Brooke Cullison, the esteemed Growth Marketing Leader at Liquid I.V., one of the most popular brands in the United States at present. Brooke divulged numerous fascinating strategies on current top growth marketing tactics and effective networking techniques.

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No FOMO here, amirite?

No FOMO here, amirite?