How Does Artificial Intelligence Affect Digital Marketing?
Artificial Intelligence (AI) Marketing uses technology to improve the customer experience and marketing campaigns’ return on investment. The core goals of marketing automation are to understand the customer’s needs, match products or services they need, and persuade them to purchase through personalized campaigns. These are all tasks that AI automation can enhance.
In 2019, the American Marketing Association surveyed and concluded that implementation of AI had jumped 27% in the previous year and a half. Now, roughly 4 years later, AI has continued to grow and will continue to play a major role in digital marketing tactics.
Artificial Intelligence and Digital Marketing
Since the rise of AI, the landscape of digital marketing has reshaped itself. Brands have begun to use AI to communicate with their customers and it will only get more personalized as the commonality of AI grows. For example, it is now possible for brands to generate personalized product or content recommendations and customer assistance through artificial intelligence.
Through content curation and enhanced digital advertising, AI is officially changing the way digital marketers connect brands to their audiences.
Content Curation and Generation
The secret to marketing is finding the right customer at the right time with the appropriate message. Content marketing has risen into a global industry that allows marketers to target their audience through engagement.
In most cases, marketers perform market research to find the correct audience. Through audience segmentation you can find the right age group, economic class, and demographic for the product or service you are marketing.
Artificial Intelligence assists by anticipating subjects that are likely to be drawn to a brand’s product/service and prioritizes the content delivery tactic. AI has the potential to assist marketers in end-to-end content strategy.
However, as all marketers know, half the work is unique creativity and AI has not yet mastered that.
Artificial Intelligence and Enhanced Digital Advertising
Through advanced algorithms and data collection, AI systems are able to run independently while displaying the correct adverts to the correct people. This is known as programmatic advertising; or the use of automated technology for media buying.
Businesses can maximize their ROI by only displaying adverts to relevant customers by using AI software to automate advertisement purchases and customize them at scale. Automation using AI is an excellent way for businesses to automate their pay-per-click ads, display ads, conversion rates, search engine marketing (SEM), keyword research, search engine optimization (SEO), and social media marketing (SMM).
Artificial intelligence is allowing marketers to maximize their advertisement investment strategies and capitalize on their KPIs to reach better results.
The future of digital marketing will be influenced by artificial intelligence more than ever. Marketers can expect to see more personalized marketing, engaging customer support, easy product search and recommendation tools, advanced data processing and analysis, and the list goes on!
