Our 2023 Digital Marketing Predictions
In the world of digital marketing, trends come and go. Brands must be able to adapt and learn from good, and bad, trends or campaigns to drive success. Here are five marketing trends we think will be on the rise in 2023:
Artificial Intelligence & Analytics
Marketers are increasingly using Artificial Intelligence (AI) and analytics to collect and analyze their data and automate marketing operations. Two of the biggest trends in AI to watch for as a marketer in 2023 is Generative AI and trends involving consumer interactions and experience using AI.
Generative AI specializes in automated content and commerce. This branch of computer science is responsible for generating new content using previously created content such as text, audio, videos, images, etc. The term “generative” comes from the idea that this sort of AI will learn to create new data rather than just recognizing it.
In 2023, industries will continue to use AI personas as brand assets when analyzing data concerning consumer interactions and experience. AI helps facilitate a better understanding of the customer by consistently learning and improving from the data it analyzes. This allows brands to use real-time decision and predictive behavior analysis to stay up-to-date on current trends, sales opportunities, and improve the customer journey.
A Shift to Omnichannel Marketing
The shift to omnichannel marketing has been on the rise for years in the past and will continue to grow in 2023. The essence of omnichannel marketing is it allows you to understand and organize all customer interactions across channels without losing data or context. In addition, it helps customers maintain a sense of your brand’s identity across various media channels.
By knowing your customer you can subconsciously increase sales, brand loyalty, and your brand’s ROI. It is important to understand the following key points to place emphasis on omnichannel marketing:
It allows brands and customers to stay connected through relevant channels, building consumer loyalty.
It helps increase your brand’s availability by providing services, products, and marketing communications in person or online.
It allows data analytic software to monitor and interact with customers across digital channels.
Influencer Marketing & Short-Form Video
With the rise of social media platforms such as TikTok, influencer marketing has never been more relevant across various digital channels. It seems as though no matter the size of your brand or brand goals, almost every company has either considered or is actively participating in influencer marketing strategies.
Influencer marketing is a way to reach niche audiences that most brands do not have the ability to target. For example, a micro-influencer with 80k followers on Instagram that promotes wellness and a healthy lifestyle would be perfect when an activewear brand is trying to find someone to market their products and reach a specific audience.
In 2023, influencer marketing through short video or reel promotions, instagram stories, and paid advertisements are going to grow even more. Plan your marketing campaigns accordingly!
LinkedIn for B2B Marketing
B2B marketing enables companies to connect and grow with one another. However, B2B marketing is oftentimes considered harder than B2C marketing.
LinkedIn is the largest and fastest growing professional networking site worldwide– making it the perfect place for B2B marketing campaigns.
Here are some key B2B marketing trends to look out for in 2023:
Finding the balance between big data for decision-making and human connection regarding customer service
Improvement of SEO quality
More demand for owned media assets and user-generated content
Diversified content is the most valuable
Outsourcing to Digital Marketing Agencies
As digital marketing continues to grow and change quicker and quicker, many big companies are having a hard time keeping their marketing tactics in-house. Most companies have already begun outsourcing their marketing efforts to smaller agencies to ensure they are staying up-to-date on current trends.
Outsourcing to smaller digital marketing agencies allows for bigger companies to prioritize specialized marketing tactics and capitalize on marketing expertise. In the end, marketing is all about staying in-touch with what consumers want!
In an ever-changing digital marketing world, we can expect to see many changes in trends in 2023. Make sure your brand is evolving with the trends to ensure the best results for your campaigns and media investment strategies.
