Understanding what KPIs to track for your next marketing campaign is essential to giving your data direction. How do you know what metrics to track? Read our tips!

The holiday season is a competitive time for marketers; especially when it comes to time from Black Friday to Cyber Monday. Read more for some of our favorite Black Friday and Cyber Monday marketing campaigns!

Retargeting audiences in your brand’s campaigns can increase conversions and brand awareness. What does this mean? Read our tips!

Finding and utilizing keywords tailored to your brand’s goals will create value in reaching the right audience. Read our tips on finding relevant keywords here!

In an ever-changing digital marketing world, adapting to new strategies and tactics is more important than ever before. Read our tips on how to navigate through this constantly changing landscape!

Utilizing consumer feedback to your advantage drives brand authenticity and customer loyalty. Read our tips on how to take advantage of consumer feedback- negative or positive!

Indie turns 4! Molly reflects on her journey, from the uncertainty of starting a new business to the team we’ve grown into today… with lots of excitement along the way!

Inspiring Girls is a non-profit organization specializing in connecting girls with female role models to achieve their goals. For Indie’s yearly pro bono project, we joined forces with Inspiring Girls USA to develop a new digital marketing strategy! Read to learn all about the journey!

When it comes to ever-changing social media platforms, influencer marketing is a great way to keep up with the latest trends. How does a brand choose the right influencer and measure their ROI? Here are our tips!

The marketing world has grown extensively from original forms such as print and radio ads. Can these traditional tactics still be effective in this digital age?

While consumer data can be a great tool for personalized marketing, brands are responsible for safeguarding this sensitive information. Here are some of our tips for protecting your customer’s data.

As a local business, you should appear front & center when nearby customers search for your offerings. Here are 4 tips on improving your website’s SEO.

Greenwashing is a deceptive marketing strategy to appear sustainable without actually putting in the work. Here’s why brands should prioritize green marketing efforts instead.

Need to step up your brand’s Instagram game? We’ve narrowed down our top 3 IG features brands should be utilizing in 2022.

As a project manager in the marketing space, a new team, project, or client can be intimidating…where to even start? Here are some of our tips!

With team members & clients all over the US, we’ve had to learn a thing or two about collaborating remotely. Here are our tips for successful marketing across clients, teams, & different time zones.

It all started with a team challenge to create an Indie Instagram… spoiler alert: TikTok took over! Read about our friendly competition and what to expect from our TikTok account.

As marketers, we have to have a strong social media game. This blog covers one crucial factor of a successful social strategy: understanding your audience and using it to your advantage on the right platforms!

Every industry has their own language of various acronyms…and the marketing world is no different! We give our thoughts on common marketing shorthand.