Using Keywords to Inspire Your Content
What Are SEO Keywords?
SEO keywords range from single words to complex phrases and are useful to inform consumers about your website’s content. When used correctly, they help increase relevant organic search traffic. Good keywords connect your target audience to your website and foreshadow what content is about to land in front of them.
SEO is all about optimizing website copy and having key information available, so that consumers can easily find your website. Keywords allow you to reach an audience that is actively searching for services or products through relevant words or phrases.
What keywords are best for my industry?
When preparing relevant keywords for your brand, focus on core keywords that emphasize your values and services. One way to know which keywords to use is by comparing yourself to competitors. When one brand goes in a direction, it sparks interest; however, when two or three brands go in that direction, then that sparks a trend.
It is helpful to compare your ideas to the content that Google is currently suggesting as the most in-demand keywords. Try searching a few phrases related to your product or service offerings and see which brands pop up towards the top on Google. It might be worth noting the phrases mentioned in their landing page headings, descriptions, url’s, and other site copy.
There are also many keyword research tools that you can use to help you find the best keywords for your website. Keep in mind that while high traffic is a good metric to follow, high value is better. Look for statistics such as “SEO value” to help bring your pages to an audience that will find them useful and click through.
Here are our high-level tips for utilizing keywords:
Place Emphasis on Readability
Your keywords are directly linked to your content; so your content should be easily understandable and relevant to your chosen keywords. This helps your audience find the answers they were originally looking for quicker.
There is No Need to Overuse
A.K.A “keyword stuffing.” Overusing keywords only creates more confusion for your audience. Best practice is to keep it simple and easy to follow; with emphasis on your brand’s core values.
Keep It Brief
After seeing a preview of what your brand offers, the last thing you want is to redirect your website visitors to a lengthy and wordy webpage where they are unable to find what they are looking for. It is important that your keywords match what you are selling to make the journey easier for your customer.
Subheadings and Bulleted Lists Are Your Friend
Subheadings and bulleted lists stand out against lengthy word descriptions. They are both good ways to break down information easily. Using this technique on your website allows you to guide the reader to the correct place.
Good keywords are a foreshadow to your customer on what’s to come when they click on your page. Treat SEO as a priority for your brand. Once you find keywords that are tailored to your brand’s long-term goals, they will generate organic traffic to your website.
