5 Ways to Build An Effective Online Presence

An online presence refers to the visibility of your brand’s website, socials, and other online pages to consumers. It is important to build an online reputation by increasing brand awareness and providing access to your website, products, or services on various online platforms. 

So how does a brand improve their online presence? Here are five of our tips to follow: 

l. Master SEO 

The first step to show up online when people use search engines is to master search engine optimization on your website and other online copy. SEO can be divided into two categories: on-site SEO and off-site SEO. 

On-site or on-page SEO is all about the content. When using this practice you will want to use keyword research and create engaging content that likely will match your target audience’s search engines. On-site SEO is all about developing your website to make it easier for search engines to find and creating engaging content for your audience once they have landed on your site. 

Off-site SEO involves the more technical aspects of your site. For example, you will want to make sure your site is set up correctly, has well structured URL extensions, and loads quickly. Additionally, off-site SEO allows you to build credible and well functioning backlinks, use website audit tools, and optimize your site. 

One of the best tools for master SEO is Google Keyword Planner. Once you master SEO, you will ultimately be able to drive more organic traffic to your brand’s site and other pages. 

II. Show Up Where Your Audience Is 

The last key tip in building an effective online presence is to show up where your audience is most active. If you believe your audience is most active on Instagram, you will want to focus on building a presence there. Likewise, if you believe your audience is most active on a B2B platform like LinkedIn, you will want to show up there. 

If you show up where your audience is, you will build a strong and engaging presence that will not be ignored. 

These five strategies will help you build an effective online presence, generate relevant brand awareness, and develop a loyal relationship with your audience. 

III. Be Engaging on These Relevant Platforms

In order to show up online, you must be engaging with your audience. It is easiest to do this by consistently posting on your website and social media platforms. In addition, you should be interacting in some way with your audience or subscribers. 

For instance, if your audience is talking about your brand or engaging with a post, it is important to remain active in those conversations. This can be done through simply liking, commenting, or even DMing other accounts. By staying active online you are building a trusting relationship with your audience and making your brand more personable! 

IIII. Show Your Brand’s Personality

One tactic used by many companies when building a brand is to add some personality in your messaging and content. Personifying your brand can help set your tone, integrate humor or emotion, and allow consumers to relate to your brand a bit more. 

Is your brand quick-witted and playful? Motivating and inspirational? Or maybe more professional? Stand out by showing your unique brand style through online content.

By personalizing a brand, companies are able to appeal and relate to their target audience while remaining focused on their core values. Having a clear brand with clear goals increases loyalty and a trusting relationship with your customers. 

V. Analyze Your Results

Once you become active online and start launching brand campaigns, you must analyze what is working for your brand and what is not. At first you need to decide what metrics you will be using.

For example, if you’re working on your SEO, you will want to track your search engine results on Google. On the other hand, if you are analyzing an email campaign you will want to measure your click-through rate (CTR) or open rates. 

When analyzing results, keep in mind most campaigns take a longer period of time to produce results. Some metrics, like brand awareness, are not as easy to track compared to an open or conversion rate. 

To yield the best results, be sure to stay consistent and authentic to your brand when building an online presence. Trust us, consumers can tell!