We’re Seeing Apple Vision, Short King Spring, and Other Viral Brand Moments
During Apple’s Worldwide Developers Conference on June 5, CEO Tim Cook unveiled the Apple Vision Pro. He describes the new spatial computer as groundbreaking, innovative, and revolutionary. And with it being the first device to seamlessly blend digital content with the physical world, we would have to agree with him.
It is expected to completely change the way users interact with the digital world in front of them - both at home and at work. The device is controlled by the user’s hands, eyes, and voice, making interactions with digital content feel completely immersive and personal. While AI has recently been trending on social media (who could forget drippy pope?), there is no doubt that the Vision Pro is about to change the game.
There are already thousands of videos trending on TikTok about the Vision Pro technology. What would be the first thing you experience with Vision Pro? We’re tipping our hats to the following viral memes.
First and foremost & a huge selling point, a date with Harry Styles of course.
Using ABBA as immersive therapy - groundbreaking.
Calling all Pride and Prejudice fans.
How could this new technology affect our world of digital marketing? Here are some of the Vision Pro features that could revolutionize our business and client experience.
Spatial FaceTime - this enables the Vision Pro user to be reflected as a Persona, which is a digital representation of themselves created by Apple’s advanced machine learning technology. Everyone on the call is reflected in life-size tiles, so it’s as if you all are physically in the same room even if you are really on opposite sides of the world. This would hopefully lead to a more personalized way of collaborating and communicating with clients & consequently gaining a deeper understanding of their true vision.
Immersive Environments and Apple’s first ever 3D camera - with these features, a user's world has the ability to grow beyond the four walls of a physical room. Imagine the social media content created that allows consumers' immediate realities to be transformed.
With the Vision Pro, marketers will be able to interact with their audiences like never before. New engaging content, ads, and interactive experiences could revolutionize the marketing world as we know it today, and we are eager to see this technology come to life.
In the spirit of innovative and exciting ideas, check out some more of our favorite brand moments that have caught our eye recently.
Dunkin Donuts leans into the Short King Spring trend, and sub-6-foot-men are being called out. No boyfriend is safe.
While we’re here, let’s appreciate DD’s support of coined “Hot Girl Summer” if said Short King isn’t treating you right.
The new Barbie movie comes out on July 21st of this year, and the internet has gone wild with the meme content. Everything from celebrities creating mock Barbie posters (shoutout Jonas Brothers), to the viral “She’s Everything, He’s Just Ken” trend, the content is sure to keep you occupied while awaiting the film's July release.
Lululemon recently launched a brilliant campaign to counteract the endless dupes of its beloved clothing. Gen Zers have no problem buying and publically raving about knock-offs of brand-name items. In an effort to show its consumers that their quality is truly unmatched no matter how good the “dupe” is, Lululemon recently hosted a “Dupe Swap” at their Century City location in Los Angeles. They encouraged people who had lookalikes of their extremely popular align leggings to trade them in for the real deal. This was a bold initiative on behalf of Lululemon that showed they see, listen, and care for their consumers.
In the name of versatility, we are so glad we could keep you up to date on everything from Apple’s new groundbreaking technology to the latest and greatest Ken meme. Being aware of the newest marketing campaigns and acknowledging how consumers are responding to them will only help your brand stay relevant.
