Our Most Recent Favorite Summer Marketing Trends
We’re here to interrupt your feed from the never-ending Twitter drama, AI debates, and the Barbie-Oppenheimer craze to bring you our favorite recent campaigns.
2000s Nostalgia Loading…
Can you hear the distinct voice in the PopTart “Crazy Good” campaign from the early 2000s still in your head or is that just us? The brand has recently tapped into the 2000s nostalgia by resurfacing the ad where OG PopTart characters run from hungry people. However, now instead of running from being eaten, these characters are enticing people to crave them. This is all in an effort to refresh their brand and frame PopTarts as an anytime snack and not just breakfast.
We applaud their marketing team for always keeping their social channels relevant and endlessly entertaining. Reference here, here, annnnnd here.
This French World Cup Ad leaving its impression on us
The Women’s World Cup is currently happening in Australia & New Zealand, and a French ad has recently gone viral. The basis of the ad is standing up to the years long claim that men’s soccer is way more entertaining, important, and purposeful than women’s soccer. The ad starts with intense highlights of male soccer players, only to reveal it was all a deep-fake. The male soccer players' faces had been photoshopped, and the impressive players in the ad were actually females. Why is it so captivating? It is exciting, dramatic, and evokes emotions that won’t allow you to look away. It stands up for a social cause in an empathetic yet effective way - something we all could take notes on as marketers.
One last time…we promise…for Barbie
Though we said we were interrupting the influx of Barbie content that you are probably consuming right now, it was proving near impossible to write this blog post without at least one mention of the blockbuster.
If your feed has been overrun by Barbie content for what feels like the past year, it’s because it has. The ingenious marketing for the movie began back in 2022 and has captured the world’s attention ever since. This past weekend, which was the opening for the film, Barbie brought in over $350 million gross.
The smash hit has continuously nailed its marketing campaign - most recently we tip our hats to the brains behind the operation for a Barbie Dream House Airbnb stay, and the AMC-sponsored pink corvette popcorn vessel & doll. Do I need to spend $65 on a toy car and doll? No. Will I spend $65 on a toy car and doll? Cannot disclose this answer.
Per usual, Barbie is still dominating our feeds, especially Tik Tok. The film seems to somehow align with every new phenomenon that surfaces from the app, tapping into the Girl Dinner trend, and keeping Ken humble by looping him into the picture-your-situationship-doing-this-to-get-the-ick trend.
We’ll be back soon with more of our favorite campaigns, but in the meantime, think of us when you eat that PopTart, tune into the Women’s World Cup, and settle into your movie theater seat for Barbie (maybe with a $65 pink convertible in hand).
