All Things Marketing
The marketing landscape today often leads to information overload. Check out our hot takes and insights from industry experts.
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We’re Seeing Apple Vision, Short King Spring, and Other Viral Brand Moments
Apple has gone viral over their latest product release, plus a few other campaigns have caught our attention recently…
Podcast: Empowering Women Through Mentorship, with Molly Baker
Our CEO & Founder Molly Baker sat down with The Women’s Social Club to discuss her journey and the empowerment of women through mentorship.
How Brands Can Connect with Gen Z Through Marketing Efforts
From social efforts to TikTok trends, brands are scrambling to relate to Gen Z. How can we authentically reach this demographic? Read our thoughts.
Tips to Strategic CPG Marketing Campaigns
The best CPG marketing campaigns utilize a mix of strategies to drive brand awareness and create customer loyalty. Not sure where to start? Read our tips here!
Driving a Digital Transformation
Undergoing a complete digital marketing transformation can be challenging for a brand. Where to start? Read our tips here!
Emphasizing Brand Identity in Digital Marketing
In today’s digital world, consistency is extremely important when emphasizing your brand’s identity. Read our tips on emphasizing the roots of branding here!
4 Key Groups To Measure Your Content Performance
Content marketing is a well organized combination of strategy, defined targets, and consistent analysis of KPIs. Measuring your content performance is important to determine strategies for future campaigns. Read our 4 key groups to measure!
Omnichannel Marketing Strategy : A Complete Guide
An omnichannel marketing strategy focuses on a consistent experience across multiple channels and touchpoints. How do you as a brand build an omnichannel presence? Read our tips here!
Kat’s Brand Building Webinar with Shop Local Raleigh
Brand Building Lead Kat Baker hosted a webinar with Shop Local Raleigh on the importance of consistency in branding and tools for success! Click here to watch the recorded session.
The 5 Growing eCommerce Trends In 2023
Staying in-the-know on industry trends is essential for running a successful eCommerce business. The challenge is knowing what tactics are most effective. Read our tips here!
How Does Artificial Intelligence Affect Digital Marketing?
The rise of artificial Intelligence is continuously transforming marketing. As a marketer, you must know how to use it to your advantage. Read our tips!
CEO Molly Interviews with Subkit
Molly Baker sat down with Subkit to discuss her entrepreneurial journey of starting and growing Indie Consulting. Read here!
How To Plan and Execute Your First Email Campaign
Email marketing is one of the strongest digital tools to communicate with your audience. Success lies with how well you are able to craft your email campaign. Read our tips below!
5 Ways to Build An Effective Online Presence
In today’s digital marketing landscape, standing out online is challenging. How can your brand build a presence and keep consumers engaged across platforms? Read our tips!
Attracting A Loyal Customer Base Through Digital Marketing
Establishing a loyal customer base can be difficult to do. Digital marketing allows brands to personalize and target their market to generate customer loyalty. Read our tips!
Our 2023 Digital Marketing Predictions
As 2022 comes to an end, we are looking ahead to what may be in store for the world of marketing in the next year. Read our 5 marketing trend predictions for 2023!
Essential KPIs to Track for Your Next Campaign
Understanding what KPIs to track for your next marketing campaign is essential to giving your data direction. How do you know what metrics to track? Read our tips!
The Best of Black Friday and Cyber Monday Marketing
The holiday season is a competitive time for marketers; especially when it comes to time from Black Friday to Cyber Monday. Read more for some of our favorite Black Friday and Cyber Monday marketing campaigns!
Tips to Retarget
Retargeting audiences in your brand’s campaigns can increase conversions and brand awareness. What does this mean? Read our tips!
Using Keywords to Inspire Your Content
Finding and utilizing keywords tailored to your brand’s goals will create value in reaching the right audience. Read our tips on finding relevant keywords here!