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Reality Check: Is Your Brand Engaging in Green Marketing or Greenwashing?
Greenwashing is a deceptive marketing strategy to appear sustainable without actually putting in the work. Here’s why brands should prioritize green marketing efforts instead.

Beyond the feed: key instagram features for brands
Need to step up your brand’s Instagram game? We’ve narrowed down our top 3 IG features brands should be utilizing in 2022.

Digital Marketing Project Manager: Where to Start with a New Role
As a project manager in the marketing space, a new team, project, or client can be intimidating…where to even start? Here are some of our tips!

Collaborating for Successful Marketing Across Clients, Teams, & Time-Zones
With team members & clients all over the US, we’ve had to learn a thing or two about collaborating remotely. Here are our tips for successful marketing across clients, teams, & different time zones.

TikTok Takeover: Indie’s Social Media Competition
It all started with a team challenge to create an Indie Instagram… spoiler alert: TikTok took over! Read about our friendly competition and what to expect from our TikTok account.

Understanding Your Target Audience on Social Media
As marketers, we have to have a strong social media game. This blog covers one crucial factor of a successful social strategy: understanding your audience and using it to your advantage on the right platforms!

Marketing Acronyms: Friend or Foe?
Every industry has their own language of various acronyms…and the marketing world is no different! We give our thoughts on common marketing shorthand.

Attract Valuable Leads With Longform Content
When Hubspot released their 2022 marketing statistics, it made us think about the value of longform content. Let’s break down the importance and execution of longform content for marketers!

Components of a Successful Brand Website
Having a killer website is a major aspect of building a brand! From design and content, to back-end coding and SEO, here are some of the details we look for in a successful brand website.

How Brands Can Make Consumers Feel Loved, All Year Round
We all want to feel truly valued and appreciated by the brands we shop from, and not just on special occasions! Read our tips on how our favorite brands can continuously make sure consumers are feeling the love.

Overcoming Imposter Syndrome
We’ve all experienced feeling underqualified, lost, or anxious when starting a new position or joining a new team. Here are some of our tips for overcoming your workplace imposter syndrome!

TikTok Marketing: The Call for Brand Authenticity
TikTok users want brands to get real and we’re here for it! The platform is changing the marketing game, and we are all learning to navigate it. Here’s how we think brands are appealing to this new wave of consumers.

What We've Been Up To: Exciting Updates
We have some exciting announcements to share... Indie is now officially part of 1% for the Planet and Google Partner Certified! What does this mean for our team? We dive into the details here.

Revisiting Indie’s 2021 Predictions: Did We Get It Right?
Last January, we made 6 predictions about what marketing trends would stand out in 2021. Now a full year later, we are looking back to see how we did. Are we marketing fortune tellers? Read to find out.

A Remote Worker's Guide to Charlotte, NC
A few months back, we shared some top places to visit in Burlington, Vermont. For our next blog in this series, we thought it would be fun to go a little further south. Whether you are a local or visitor, read our Remote Worker’s Guide to Charlotte, NC!

Our 2021 Marketing Superlatives
As 2021 comes to an end, we are reflecting on a few digital marketing & media spotlights of this past year. From the good, the bad, to even the strange industry moments, check out our list of 5 notable marketing superlatives from 2021!

Relationship Building in the Age of Remote Working
Making authentic connections with colleagues, clients, and other community members through a computer screen can be tricky. We have compiled a few tips on improving virtual communication and relationship building in the age of remote working.

What We Listened To This Year
With Spotify’s music wrap-ups taking over our social feeds every December, we wanted to share the jams that got us through this past year. Read to find out some of the Indie team members’ top songs, artists, and even a few recommendations of 2021!

Supercharging Your Social Strategy
Need to revamp your social media marketing? Our digital media & creative strategy expert Parks Middleton has some advice for you! Watch for 5 quick tips on supercharging your social strategy.

Holiday Marketing: Our List of the Best Campaigns
It’s that time of year again...The lights and decorations start to go up along with the holiday sales, ads, and promotions. Marketers during the holidays are like kids in a candy store, so we compiled some of the best campaigns we’ve seen. Read on for a list of our five favorite holiday campaigns!