How Brands Can Make Consumers Feel Loved, All Year Round
At a time when everything and everyone is connected to the social media realm, it can be easy for brands to get lost in the shuffle. In this digital age of constant pop-ups and advertisements, it is especially important for brands to put the effort into making consumers feel appreciated. So how can a brand really stand out and catch consumers’ attention while simultaneously making them feel the love?
Engaging with your consumer to make them feel like part of your “brand” family.
Creating an experience for the consumer is a great way to connect and engage. Gamifying your content is one way to keep consumers interested while deepening your relationship with them. This could be a great tool to learn more about your audience and deep-dive into what your consumers are looking for in their day-to-day consumption of social media, giving you beneficial input to better your product or service.
Whether through an influencer campaign, content campaign, or gamifying your content, any sort of engagement creates something that the consumer can relate to, strengthening their overall belief in your brand and further solidifying their relationship and loyalty.
Investing in relationships with consumers to create long term loyalty.
“The fortune is in the follow up.” Following up, even after you’ve gotten a consumer’s business, is a pivotal way to show the consumer how much you appreciate their loyalty to your brand. No matter what the product or service, we are all human and we crave human connection and interaction.
Whether you are the most introverted person on the planet or the most outgoing, everyone appreciates a check-in every now and again. Another great example of investing in your consumers and creating loyalty is by offering reward systems, which shows your consumers how much you appreciate them and their continued support of your product or service.
Personalization to show the love.
How can you create personalization with such a wide audience to make each consumer feel special? Personalization comes down to having top-of-the-line customer service and brand content that constantly increases engagement with consumers, showing you care about their needs. This can proactively build relationships from the first time a consumer crosses your brand to when they purchase from you on a regular basis. By deepening the personal relationship with every consumer, your brand makes them feel like more than just another number, reinforcing how much you appreciate them for choosing your product or service.
Another area of personalization is reposting fan-created content (UGC) or involving consumers in a marketing campaign. This gives the consumer even more of a reason to share your brand with everyone, promoting reshares and conversations that may not have happened from a regular brand-created post.
Listening before speaking.
People over products – listen to what the consumer has to say and hear them. Whether it is good or bad feedback, sit back, listen, and respond with a message that is going to keep consumers loyal to your brand. Show them you care and that you want to hear from them.
Every brand has an audience that they can learn from to help better the brand. When the consumer feels like they are more important than the product, it creates a sense of belonging. As a brand, you can really focus on that input to connect with the consumer base. If you are only concentrated on the product, you fall short as a brand and lose sight of what the consumers actual needs are.
We all want to feel valued by the brands we shop from in our daily lives. Building a loyal and enthusiastic customer base for your brand doesn’t happen overnight. Listen, engage, and connect with your consumers to let them know you care about their needs as much as they do.
