In 2021, experiential marketing is sure to make a comeback as more people are itching to get back to in-person events. Here are a few of our predictions when it comes to experiential marketing this year:

Empathy-based marketing drives creates value and drives performance. Check out our take at Indie and thoughts on who we think does it best.

Google Search announces its’ Core Web Vitals to its search ranking signals as their new way for ranking sites and determining organic discoverability. Check out our take on what this means for brands.

In our last blog, we looked at the pros and cons of iOS 14.5 for users and brands. This week, we’re giving our take on how brands should adapt to the changes. Here are a few of our predictions:

Apple’s new iOS 14 update gives users a say about what data apps can collect from them -- but how will this affect brands and small businesses who are trying to reach their audiences?

This years’ Super Bowl ads shared messages around unity, positivity, and everyday life struggles for viewers. Check out our favorites!

As a result of the COVID-19 pandemic, consumers are turning to e-commerce shopping methods as opposed to in-person shopping. In fact, the industry grew more during 2020 than it has in the past 10 years, and the behavior is here to stay.

Happy New Year! As we look to a new year, here are 6 marketing trends we predict will stand out in 2021.

Here’s our view on what it takes to build authentic relationships.

Let’s face it: 2020 has been a challenging year for everyone. We’ve all had our ups and our downs. We’ve all had to make adjustments to our everyday lives. But we’re thankful.

How we can continue to stay relevant and top of mind during a time when products and content are in such high demand?

To add some levity to your day, let’s flash back to a few of our favorite humorous ads from the last decade.

Following a twenty-something marketing professional who is transferred from Chicago to Paris by her employer, Emily in Paris highlights the marketing industry from a millennial point of view.

Brand and marketing consistency is all about bringing a specific voice and feeling to your consumers through steady messaging across channels and assets.

Is there a way for influencer marketing content to extend beyond just the influencer's organic post?

When launching a brand, product, or service, showing results quickly is usually the number one pressure point.

Following our previous discussion on a very common problem with audience development, we wanted to outline the key steps we consider when creating an audience strategy.

There’s a fine line between knowing and assuming, which typically hints to a lack of data present in the audience analysis and development process. Here are a couple thought processes we see regularly when discussing audience development.

What’s one secret to digital marketing success in today’s environment? A thoughtful channel diversification strategy developed with a test & learn mentality.

Here at Indie Consulting, we pride ourselves on being industry experts. Our formula for digitally led, adaptable marketing programs always results in measurable outcomes.