Choosing Platforms Based on Consumer Mindsets

What’s one secret to digital marketing success in today’s environment?

A thoughtful channel diversification strategy developed with a test & learn mentality.

Think of it this way, your target audience is everywhere.  They’re on a variety of social media accounts.  They’re browsing articles on their phones. They’re constantly checking their emails.  They Google everything.  Choosing the right platforms to connect with your consumers is one of the most important choices you’ll make.

To figure out which platform is best to accomplish your marketing objectives, walk yourself through our chart below (and don’t forget that it’s always good to test & try new things!):