The Most Surprising Marketing Trend to Emerge From Quarantine
How we can continue to stay relevant and top of mind during a time when products and content are in such high demand? While we’ve seen organic reach and engagement on social media drop off quite significantly over the last 5 years, we still believe there’s power in leveraging these platforms to connect with and inspire our most loyal consumers.
From Gartner’s latest L2 review, organic social media was called out as one of the biggest opportunities for improvement within our digital presence. L2 predicts that increased engagement with brands will be one of the trends most likely to remain consistent beyond the COVID19 crisis.
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These data points further solidify our need to lean back into organic social media to find ways to build deeper relationships with our consumers through product use cases, purpose communications and brand storytelling. Here are a few immediate next steps to get started.
1. Choose a priority social media platform. It’s impossible to do it all, so circle back to your brand platform strategy to align on which platform is the best fit for your brand from an audience, content, and JTBD perspective.
2. Create a content calendar. On organic social, consistency is key. Consumers follow a brand because they want to hear from them. Posting at least 5x a week is best practice to maintain engagement and encourage new follower growth.
3. Lean into your community building strategy. The community building strategies and activation plans are the perfect way to jump start your organic social media content calendar.
4. Have fun with it. Organic social media should be the place where we love our fans more than they love us. This can be a low risk distribution channel for new content, concepts, CTA, and messaging tests.
Check out some of our favorite brand social media accounts:
