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All Things Marketing
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20 Things to Be Thankful for in 2020
Let’s face it: 2020 has been a challenging year for everyone. We’ve all had our ups and our downs. We’ve all had to make adjustments to our everyday lives. But we’re thankful.

The Most Surprising Marketing Trend to Emerge From Quarantine
How we can continue to stay relevant and top of mind during a time when products and content are in such high demand?

We All Could Use a Little Levity: 5 of Our Favorite Humorous Ads
To add some levity to your day, let’s flash back to a few of our favorite humorous ads from the last decade.

Emily in Paris: Marketing Genius or Tragedy?
Following a twenty-something marketing professional who is transferred from Chicago to Paris by her employer, Emily in Paris highlights the marketing industry from a millennial point of view.

Consistency is Key: Strategy, Content, & Communication
Brand and marketing consistency is all about bringing a specific voice and feeling to your consumers through steady messaging across channels and assets.

Connecting Influencer Marketing and Paid Media
Is there a way for influencer marketing content to extend beyond just the influencer's organic post?

Our Growth Marketing Roadmap for a New Brand, Product, or Service
When launching a brand, product, or service, showing results quickly is usually the number one pressure point.

Walk the Walk: Audience Development Based on Behavior vs. Assumptions
Following our previous discussion on a very common problem with audience development, we wanted to outline the key steps we consider when creating an audience strategy.

Creating Personas or Stereotyping? A Very Common Problem With Audience Development
There’s a fine line between knowing and assuming, which typically hints to a lack of data present in the audience analysis and development process. Here are a couple thought processes we see regularly when discussing audience development.

Choosing Platforms Based on Consumer Mindsets
What’s one secret to digital marketing success in today’s environment? A thoughtful channel diversification strategy developed with a test & learn mentality.

What We Do & What We Want to Talk About
Here at Indie Consulting, we pride ourselves on being industry experts. Our formula for digitally led, adaptable marketing programs always results in measurable outcomes.