All Things Marketing
The marketing landscape today often leads to information overload. Check out our hot takes and insights from industry experts.
Filter by blog:
Relationship Building in the Age of Remote Working
Making authentic connections with colleagues, clients, and other community members through a computer screen can be tricky. We have compiled a few tips on improving virtual communication and relationship building in the age of remote working.
What We Listened To This Year
With Spotify’s music wrap-ups taking over our social feeds every December, we wanted to share the jams that got us through this past year. Read to find out some of the Indie team members’ top songs, artists, and even a few recommendations of 2021!
Supercharging Your Social Strategy
Need to revamp your social media marketing? Our digital media & creative strategy expert Parks Middleton has some advice for you! Watch for 5 quick tips on supercharging your social strategy.
Holiday Marketing: Our List of the Best Campaigns
It’s that time of year again...The lights and decorations start to go up along with the holiday sales, ads, and promotions. Marketers during the holidays are like kids in a candy store, so we compiled some of the best campaigns we’ve seen. Read on for a list of our five favorite holiday campaigns!
Six Pieces of Advice from the Indie Team
We gathered six of our team members to share the best advice they have ever received, who it was from, and how they apply it to their daily lives. Read on for some words of wisdom from the Indie team!
Three Lessons Learned During our Third Year of Business
Happy birthday to us! As Indie wraps up our 3rd year in business, we’ve reflected on all the ways we’ve grown along the way. Read on to find out three key lessons Molly has taken away from this past year as CEO & Founder of Indie.
A Remote Worker’s Guide to Burlington, VT
As a fully remote company with a team spread across the country, Indie encourages people to work from wherever inspires them, whether it’s a coffee shop, sitting at home, or at the top of a mountain! Read on to find out Anisa's recommendations for remote workers in or visiting Burlington, Vermont.
Delivered to Your Door: The Digital Age of Shopper Marketing
Remember when the only thing you could have delivered within an hour was a pizza? As our world increasingly prioritizes convenience services, more and more brands are introducing on-demand delivery. Read about this growing practice and our advice for brands looking to establish their own rapid delivery services.
Big Branding Hits in the Summer of '21
It's no surprise that consumer behavior has changed in the wake of this past year. Here are some best in class examples of how brands have adjusted their marketing efforts to address these changes.
Georgia Vernal Reflects on her Time at Indie
As her summer internship comes to an end, Georgia Vernal reflects on her time at Indie and shares her top tips for college students looking for jobs.
Winning Hand for Process Improvement
If you play poker, you’ll know that a Royal Flush is the ultimate winning hand. Catching 5 perfect cards happens about once in every 649,740 draws, a probability of 0.000154%. Take a look at some of the tools, Indie consultants use on a daily basis to keep winning.
Best Practices For Working With Influencers
Working with influencers can be an exciting opportunity for marketers. It can help to create credibility for your brand and extend reach beyond your existing followers.
Remote Working Without Zoom Fatigue
Indie Consulting founder, Molly Baker, highlights a few lessons she has learned while working remote. Listen here for a few tips on how to avoid zoom fatigue and create space for creative thinking
Building a Brand without Social Media? We Would Never...
With social media now well into its second decade, we no longer question if these platforms are here to stay. They’ve become a staple in how we communicate, maintain relationships, and live (to a certain extent at least).
Omni Channel Shopping: In Person Shopping is Back, So What Now for E-Commerce?
As 2021 starts to look more normal, so does in-person shopping. How will E-Commerce survive the new change.
Experiential Marketing: Its’ 2021 Comeback
In 2021, experiential marketing is sure to make a comeback as more people are itching to get back to in-person events. Here are a few of our predictions when it comes to experiential marketing this year:
Empathy in Marketing: Our Favorite Ads
Empathy-based marketing drives creates value and drives performance. Check out our take at Indie and thoughts on who we think does it best.
Google Search’s Algorithm Updates: What you need to know
Google Search announces its’ Core Web Vitals to its search ranking signals as their new way for ranking sites and determining organic discoverability. Check out our take on what this means for brands.
iOS 14.5: Should you panic?
In our last blog, we looked at the pros and cons of iOS 14.5 for users and brands. This week, we’re giving our take on how brands should adapt to the changes. Here are a few of our predictions:
iOS 14.5: The Pros and Cons for Marketers
Apple’s new iOS 14 update gives users a say about what data apps can collect from them -- but how will this affect brands and small businesses who are trying to reach their audiences?