Knowing Your Audience & Digital Ad Targeting Campaigns
Successfully reaching our target audience and communicating with them in an effective, impactful way is every digital marketer's dream. A digital ad targeting campaign is used to connect with these target audiences online by honing in on certain demographics, locations, buyer personas, etc. Digital ad campaigns are often successful and a popular choice among many companies because they create personalized experiences.
How many times have you exclaimed to your friends that you swear your phone is listening to you? When you briefly mention a product or service and then soon after that exact product or service is appearing all over your social media? I think we all can admit that we have been freaked out by this a time or two before. Picking up on key words and phrases as well as using recent searches or website activity, your phone is collecting data in order to better understand your interests and behaviors. Once it begins to understand your patterns, the data will be used to ideally connect you with similar products and services that you might like.
There are many benefits of a digital ad targeting campaign. First and foremost, it increases your brand's awareness. When your content is constantly popping up on customers' devices who are interested in your products and services, it really begins to resonate with them. The word spreads from there to their circle of people who most likely will have similar interests and who will also appreciate your offerings. Landing your content in the hands of the right crowd is crucial when ad targeting.
Following up on the increase in brand awareness, successful ad targeting campaigns will undoubtedly boost your sales. Since you are putting your content right in front of those who have shown interest in what you have to offer, it is very likely that these consumers will purchase from you. If done right, this advertising will increase your leads and help you generate more business and revenue by eliminating any hassle for the customer. The content is seamlessly placed right in front of them making it easily accessible and convenient to interact with.
On the back end of things, targeted digital ads also help you better track buyer activities and behaviors. As digital marketers, we are able to see through our social media sites how different users interact and engage with our content. When we have a better understanding of their behaviors through effective tracking, we can refine the content we put in front of them to truly resonate with their interests and common activities.
Putting the consumers wants and needs first is especially important in this ever-increasing digital world we live in today. The next time you have an oddly specific ad show up on your social media sites, remember that that specific content was most likely catered for your own two eyes. Don’t look at it as your phone eavesdropping on you, instead, look at it as your phone (and the digital marketers behind your social sites) acting as your own assistant. How personalized and important does that make you feel?!
